Gemfields launches Project Blossoming

Ties up with 10 leading Indian designers for the initiative
Bollywood actress Chitrangda Singh
Bollywood actress Chitrangda Singh

Gemfields has tied up with 10 leading Indian jewellers to initiate a project - Project Blossoming, in support of Project Nanhi Kali and the cause of girl child education. The jewellers have created one-of-a-kind pieces set with Gemfields’ Zambian emeralds and Mozambican rubies, on the creative inspiration of ‘blossoming’. This collection of pieces will tour pan India stopping at each designers’ boutique and culminating in Mumbai on 6 June. In Mumbai, the collection will be auctioned by Christie’s at an exclusive black-tie event and the sale proceeds will go directly to the cause, which aims to raise enough money to support a minimum of 2,000 girls.

Bollywood actress Chitrangda Singh expressed her support for Project Blossoming being eager to be the global ambassador and raise awareness for the cause.

As the founding partner of Project Blossoming, Gemfields is deeply committed to the long-term aims of Project Nanhi Kali and the education of the girl child. Over the years the company has supported a number of sustainable educational projects in both Zambia and Mozambique. “India and coloured gemstones have a rich and powerful history and as such India has played an important part of Gemfields’ success as a business,” says Ian Harebottle, Gemfields’ Chief Executive Officer. “With the funds raised through the sale of these colourful jewellery creations we can have a huge impact on the lives of thousands of young girls all over India.”

Project Nanhi Kali was initiated in 1996 implemented by the K.C Mahindra Education Trust and Naandi Foundation. Sheetal Mehta, Trustee and Executive Director, K.C Mahindra Education Trust said, “I am truly grateful to Gemfields for partnering with Project Nanhi Kali and committing to support at least 2000 girls, bringing us a step closer to our vision of reaching out to 100,000 girls.


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