GemFind launches Jewel Cloud™ platform

GemFind has introduced Jewel Cloud™, an innovative platform for the jewellery industry, benefitting its retailers and vendors.

The initiative takes the backdrop of the current scenario in which consumers take an interest to know more about the product or brand, which has given rise to the online marketing efforts. Also, retailers are keen to connect with their consumers anytime and anywhere. To do so, they use images and information, which with the help of online media, consumers interactive with in terms of sharing, viewing and buying or ask for more information. Retail jewelers primarily rely on the vendors they work with to supply the products they sell and so far since the digital boom, there has been no standard on who is supposed to create the digital versions of products that can be utilized in the world in which we now live, according to GemFind.

As the retailers are to deal with varied versions of marketing tools and media, GemFind feels they are ready for a new approach.

JewelCloud™ allows a retailer to login, connect with all of their vendors and invite vendors not in the cloud to join as well. They can converse with their vendors through JewelCloud, schedule appointments, access marketing materials, and sync products from their vendors, right in to their website in real time. There are varied benefits of this platform reaching out to retailers and vendors. Retailer can also search hundreds of the industries’ top brands, feed vendors’ managed product data into websites. Vendors benefit too as they can invite new retailers, conduct more research on the leading retailers of the industry, feed managed product data into their authorized retailers stores’ websites, assign sales reps to retailers, monitor products performance across retail website network. There are over 200,000 products from over 200 participating manufacturers and brands on JewelCloud.