18 Aug 2019
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Gabriel & Co. Unveils Retail Partner Plans Fit for the Future
The updated Gabriel experience will prioritize retail partnerships and customer service, combining the two in a visionary way, while also recognizing the customer comes first and foremost
By: Diamond World News Service
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May 24 2019 1:10PM
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Reference: 20248  

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Year after year, Gabriel & Co. prides itself on investing in technology and tools that retail partners need to survive in an ever evolving technology and consumer driven environment. Set to launch at the JCK 2019 the largest annual jewelry tradeshow in Las Vegas on May 31st, the brand will unveil a rebranded and elevated website along side several ground breaking new apps, bringing together the traditional in-person shopping experience with new innovations in technology, design and social media for customers. The updated Gabriel experience will prioritize retail partnerships and customer service, combining the two in a visionary way, while also recognizing the customer comes first and foremost.

Consumer is King and retail stores looking to survive and thrive in this evolving retail culture will have to address different features, including a smaller footprint, an intelligent digital inventory system aimed to minimize investments and risk, and an omnichannel setup that makes it easy and fast for consumers to view, check out, and purchase. "We have invested the time, passion, and research only true industry insiders can," says chief executive officer Jack Gabriel. "And we're so much more invested in our retailers than any outside agency or third party. If they succeed, we succeed." By leading the industry with its own technologic advances, Gabriel & Co. is poised to help its retailer partners stay relevant to today's consumers with the development of several new tools.

Retailers who choose to partner with Gabriel & Co. gain not only the best in quality and craftmanship but also the tools and innovative technology needed to drive consumers back in to physical stores. Gabriel & Co. has invested in a new website, dedicated to steering the customer into retail stores through the "Free Preview at Store" feature for bridal rings or the website-embed for fashion where they can shop online or locate retailers to try on fine jewelry firsthand. To help manage risk, Gabriel & Co. has implemented a Just-In-Time (JIT) prime manufacturing service and Designer Sample Program, which enables retailers to showcase fine jewelry without the financial burden of stocking diamonds and precious metals. Gabriel's One-to-One Exchange Program on special packages means that there is virtually no risk to the retailer: If a product doesn't sell within a year, it can be exchanged. To better demonstrate this idea, Gabriel has doubled its JCK booth footprint in order to present what the future of jewelry retail will look like. Retailers will experience the Gabriel & Co. GShop-N-Shop including fully merchandised showcase programs for different audiences, price points, and shopper personalities, which Gabriel & Co. covers with their different brands and collections. 

The Gabriel Magic App with augmented reality has received an overhaul, improving the interface, as well as a direct connection with the Gabriel website and retailers. The app also provides a larger bridal selection, several hundred fashion items, as well as a request feature for a custom design which can be viewed on the app in 24 to 48 hours.  One of the features of the app is the ability to try rings and necklaces on. Take a picture of your hand and adjust the size of the ring to achieve the look.  The result can be shared with friends or post on social media. Gabriel & Co.'s robust social programs including the Gabriel Magic App and Gabriel Personal Shopper 2.0 (GPS), seamlessly merges online and in-store customer facing with the Gabriel & Co. brand, thereby creating a complete retail customer and consumer experience.

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