In view of supporting the jewellery manufacturing fraternity of India with a platform that earns it recognition, the All India Gems and Jewellery Trade Federation (GJF) has launched the Preferred Manufacturer of India 2011-2013 platform. Mr. Bachhraj Bamalwa Chairman said, “GJF is a body which has been working towards the streamlining of the gems and jewellery industry in India by encouraging and providing tools for the industry to run their businesses in an organized manner. In that direction, The PMI program benefits are a series of propositions that will act as a catalyst to achieve their business goals and shall recognize the value chain of our valuable industry”. Identifying the three main concerns of the jewellery manufacturers as - customer relationship management (CRM), advertising and marketing platform; business growth and client servicing, the GJF has built its PMI platform to enable the manufacturers improve their market share with strategic goals, enhance performance and growth, whereby decreasing marketing cost and pursue existing business relationships with an opportunity to develop new business paths.