30 Jul 2021
DiamondWorld Directory
Home |
News
Home
GJEPC launches short films to boost jewellery demand this festive season
Introduces exclusive short digital films on gold and diamond jewellery for IIJS patrons
By: Diamond World News Service
|
Nov 7 2020 10:19AM
|
Reference: 25247  

DecreaseIncrease

GJEPC continues to strive to strengthen the industry and boost demand for gem and jewellery. With the aim to help IIJS retailers reach out to their customers during this Dhanteras, GJEPC has introduced an exclusive series of 10 short promotional films. 5 films each on Gold and Diamond Jewellery based around different day-today situations emphasising the importance of gold as an investment and diamonds as the ultimate gifting option, have been developed. These films originally shot in Hindi are dubbed into regional languages such as Bengali, Tamil, Telugu, Kannada, Malayalam  and Gujarati for increased penetration pan India.

 Commenting on this initiative Colin Shah, Chairman, GJEPC, said, “Covid has dramatically changed the retail experience. And as we head into the biggest jewellery-buying period of the year, consumers with sizeable discretionary income are being wooed by a dazzling array of high-end products with big promotional budgets, such as cars, electronics and appliances. It’s imperative for the jewellery category to stand out in this festive melee. Through its series of commercial films, the GJEPC is driving the message of ‘gold as an investment’ and ‘diamond jewellery as the ultimate gifting option’ this Dhanteras. Retailers must pitch in and take full advantage of this opportunity to reach out to their customers to not just retain, but grow jewellery’s share of the consumer’s wallet.”

 These films are solely developed by GJEPC to offer to their partner Retailers, as value-add to promote their jewellery brand and push the jewellery category to their consumers this Dhanteras.

 GJEPC is offering these promotional films with the retailer’s logo incorporated in the films at a nominal processing fee of Rs.2000/- inclusive of GST per film.

 The films made on different themes include:

 DIAMOND PROMO FILMS

·         Birthday

https://www.youtube.com/watch?v=r76lqtj_olY

·         Candle Light Dinner

https://youtu.be/322UgIBR-FU

·         New Car

https://www.youtube.com/watch?v=fTHM7Uaxj9s

·         Designer Dress

https://www.youtube.com/watch?v=5GPsXPpCrLw

 

GOLD PROMO FILMS

·         Counselling

https://www.youtube.com/watch?v=jkDvodkUiLA

·         Hospital

https://www.youtube.com/watch?v=_CSfZaq_4Qk

·         Living Room

https://www.youtube.com/watch?v=xqupUE7T3Ks

·         Insurance

https://youtu.be/pZjcq9MdCPo

Retailers can log on to https://gjepc.org/gjepc-promo.php for details and make request for the films.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
 
*  Name:
 
*  Mobile:
 
*  Email:
 
 
Subscribe for DiamondWorld weekly Newsletter
 
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2021
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 29482
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 5658
GJEPC Chairman Interview
Views: 25851
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 35304
Promo for IJ Awards 2012 at NDTV Profit
Views: 49094
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 62127
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 20041
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 47424
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 46432
Member of:
Supporter of: