Sharing a professional perspective on the subject, Colin Shah, Managing Director of Kama Schachter Jewellery Pvt. Ltd., attended the event as chief speaker. He spoke on different strategies of product development and positioning, marketing and merchandising to tackle changing consumer demands, market trends across the globe and the importance of marketing research for jewellery design and manufacturing. Shah, the founder of Kama Jewellery has grown his company to the level of establishing various international manufacturing units and brands under the umbrella of Kama Schachter Jewellery Pvt. Ltd.
“He has shared years of exhaustive research in product development and marketing strategies for brands within India and abroad,” said Apoorva Deshingkar, head of country sales for GIA in India. “Such insight into the industry mechanisms is tremendously valuable to GIA alumni.”
Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet