GIA launches interactive diamond app for android phones and tablets

GIA’s (Gemological Institute of America) has launched an interactive diamond app in Simplified Chinese and English. This app is available on Android phones and tablets like the Kindle Fire and Samsung Galaxy and is free.

“Bringing objective information about gems and jewelry to people when and where they want it is central to GIA’s public-benefit mission,” said Kathryn Kimmel, GIA vice president and chief marketing officer. The app engages consumers with interactive features, video content and information on the GIA-created 4Cs (Color, Clarity, Cut and Carat Weight) of diamond quality. Kimmel adds, “The Android 4Cs app puts GIA’s 82 years of innovation and research right on the screens of the most widely used smart phones in the world.”

Users can explore diamond color across the GIA D-to-Z Color Scale, see typical inclusions on the GIA Clarity Scale, and how cuts influence the look of a diamond. The app also explains the GIA Diamond Grading Report, the recognized global credential for diamond quality. It also provides direct access to GIA Report Check, a secure online database of GIA grading reports, and a new social feature in “My Diamond Wish List,” where users can email, tweet, or share on Facebook the diamonds they’ve saved in their personal wish list. The GIA app is also available for iPhone and iPad. A retailer version, designed for use at point of sale, is downloadable for free from GIA’s retailer support site www.retailer.gia.edu. GIA’s award-winning peer-reviewed quarterly Gems & Gemology is available on the iPad.