Forevermark steps into Turkey market

Forevermark, the diamond brand from The De Beers Group of Companies has appointed Zen Diamond, as a local licensee partner in Turkey, and with this, the brand has initiated its footprint in Turkey. From the beginning of this month, Forevermark diamonds will be exclusively available in 25 Zen Diamond stores in the key cities of Istanbul, Antalya, Ankara, Samsun and Mersin.

Zen Diamond marked this launch by hosting media and VIPs at a glittering event in Istanbul.

Speaking at the event, Forevermark CEO Stephen Lussier remarked, “We only work with partners of the highest calibre; Zen Diamond share our passion for beautiful, rare and responsibly sourced diamonds and are committed to building the Forevermark brand in Turkey. We expect the brand and our unique promise of quality and integrity to be very well received by the discerning consumers of Turkey.”

Forevermark’s launch in Turkey follows its ongoing successful expansion across Asia, North America, the Middle East, southern Africa and most recently, Australia, which have culminated into over 1,320 retail outlets in the five continents selling Forevermark diamonds.

Emil Güzeliş, Chairman of Zen Diamond adds, "It is an honour to be working with Forevermark, the world’s leading diamond brand, as their licensee in Turkey. Zen Diamond dedicates itself to diamonds; we are the leaders in diamond jewellery manufacturing, retail and export in Turkey, so this is a fitting partnership for us. I am sure this will be an important market for the brand."

Forevermark diamonds will be available in a range of designs including the Cornerstones™ and Forevermark Setting™ collections as well as Zen Diamond’s own unique diamond jewellery designs.