Attendees at the Forum were taken through the successful consumer campaigns, namely The Forevermark Tribute collection, with the premise that seasons change but a diamond is forever, a symbol of continued success; Forevermark Icon Collection, a new trademark collection to be launched later this year; and the Forevermark Traditional Setting collection inspired by South India’s rich heritage.
The Forum also highlighted some of Forevermark’s popular retail programmes, including Exceptionals, a selection of some of the most exquisite diamonds, each at least three carats though many much larger, the Exceptional Diamond Collection represents the pinnacle of the Forevermark promise; the Red Carpet collection that sees celebrities radiate in pieces showcasing India’s finest craftsmanship on international platforms like the Academy Awards, Screen Actors Guild Awards and Golden Globes, with the exquisite 2020 collection on display at the Forum; and the Circle of Trust, a radiant collection of diamond bangles.
The special Knowledge Series at the Forum was designed to bring experienced and intellectual minds together for discussions that foster inspiration, are idea-focused and provoke meaningful conversations. Eminent speakers at the series this year were Ms. Randi Zuckerberg, Founder & CEO at Zuckerberg Media, Mr. Deep Kalra, Founder, MakeMyTrip and Sonam Wangchuk, engineer, innovator and education reformist. In addition to the partners, the Forum was also attended by key industry influencers, retail chain owners and independent jewellers from the industry. Special break-out sessions were also organised by De Beers Group experts on topics like sustainability and conscious luxury.
As part of the entertainment quotient, the multitalented and award-winning superstar, Farhan Akhtar enthralled the attendees of the Forum with an interesting fireside chat and a live acoustic performance.
“Forevermark has always aimed at creating roadmaps and leaving footprints that the diamond industry can follow. Going virtual is not just by chance but by choice as well. The digital disruption is paving the way for new options to interact with our consumers, understand their aspiration and develop products that match their sensibilities. When we think about the future, a diamond is more than a symbol of love; it is a reminder of what we can achieve together.” said Sachin Jain, Managing Director, De Beers India.
Through its virtual Forum, Forevermark has provided its partners the ability to network, transact and gain new perspectives on Forevermark’s growth. Partners from 37 countries worldwide and 434 cities in India were able to meet and discuss diversity in thought, design and innovation, learning how together they can redefine their product, services, and business practices today for a more beautiful and meaningful tomorrow.