19 Nov 2019
DiamondWorld Directory
Home |
News
Home
Forevermark narrated the story of natural diamonds through innovations at the IIJS 2019
The two storeyed state-of-the art booth told the story of natural diamonds while representing all aspects of the De Beers Group business including IIDGR, Forevermark and the De Beers Auction Sales through interesting visuals and technology
By: Diamond World News Service
|
Aug 19 2019 2:00PM
|
Reference: 22435  

DecreaseIncrease

Forevermark, the diamond brand from The De Beers Group participated in India’s most premium jewellery fair - The India International Jewellery Show (IIJS) held at the Bombay Exhibition Center, Goregaon from the 9th to 12th August, 2019.

The two storeyed state-of-the art booth told the story of natural diamonds while representing all aspects of the De Beers Group business including IIDGR, Forevermark and the De Beers Auction Sales through interesting visuals and technology. Forevermark highlighted its latest programs, collections and innovations. A unique installation depicted the brand’s essence of responsible sourcing, highlighting responsible business practices, support for the advancement of women and protection of the natural world.

Some of the collections on display were the Tribute Collection, The Traditional Setting, Bridal Collection, Trends 2019 and Circle of Trust among others. Amid the innovations included, the Tribute Kiosk presented visitors with an opportunity to create their own virtual ring stack and even place an order for it. Gamification was taken to another level as Forevermark designed three interactive games to demonstrate the unique integration between jewellery and gaming. With the 3-year commitment to support the UN’s global movement for the acceleration of gender equality, the #HeForShe wall pledge was set up for on-the-stop pledges.

Other innovative and interactive elements included, the design directory to showcase the current designs available, the Training kiosk, Interactive jewellery box and the marketing slot machine to present the various promotions the brand works on through the year.

Speaking on the occasion, Sachin Jain, President, Forevermark, said, “The India International Jewellery show (IIJS) is a great platform to present our brand to the trade. The exhibition allows us to present our offerings to a wider audience and strengthen our associations with existing partners. This year at IIJS, we focussed on all aspects of the natural diamond business, which the De Beers Group is committed towards supporting and strengthening. Forevermark diamonds are natural, genuine, among the world’s most beautiful diamonds and when a consumer purchases a Forevermark, they are reassured with the promise of the brand through the unique inscription on the table of each diamond. IIJS has grown each year and presented greater opportunities to participants. It is the beginning of the festive season and Forevermark has several activities planned over the next few months.”

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
HouseAd_Trade Fair
Recent Issue
2019
AVAILABLE NOW...!
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 21817
GJEPC Chairman Interview
Views: 19820
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 26914
Promo for IJ Awards 2012 at NDTV Profit
Views: 39980
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 43650
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 16917
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 41684
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 39392
Advertisement
Finestar Diamonds
Advertisement
M.Tarun
Member of:
Supporter of: