All 105 Forevermark manufacturers and diamantaires gathered at the second annual Forevermark partner forum held at the Ritz-Carlton Orlando, Grande Lakes in Orlando, Florida this week. In an opening presentation, Forevermark's CEO Stephen Lussier introduced the theme of the forum, saying, “As De Beers reflects on 125 years of leadership in the diamond industry, we believe Forevermark is the fundamental element to maintain the diamond dream and drive value. We’ve designed Forevermark in a way that requires partnership to succeed. Collectively, with our retailers, diamantaires and manufacturers, we can shape the future.” Forevermark's U.S. president, Charles Stanley, noted that the forum provides a stage for ‘retailers to get to know their fellow partners, meet the Forevermark team, build relationships, and share ideas’.
The Forevermark diamantaires and manufacturers showcased their latest Forevermark collections and inventory in a three-day supplier exhibition, a day longer than last year’s forum.
The new Forevermark television advertising with a new cut of The Center of My Universe™ commercial was revealed. The forum also saw the unveiling of new concepts and knowledge sharing. Forevermark announced plans to create a Forevermark Leadership Council featuring select Forevermark jewelers and suppliers from across the country. The new advisory group will be revealed at JCK Las Vegas in June. In Depth seminars across two days, Partnership services were provided by Forevermark staff members, interaction with Forevermark Diamond Institute experts who discussed pipeline integrity and the Forevermark inscription and grading process, were some of the activities at the event. Jewelers were encouraged to attend round-table discussions led by Forevermark jeweler partners to share best practices.
Attendees celebrated the 125th anniversary of the De Beers Group of companies with a “White Dinner Party” where The Center of Universe™ commercial actress Paige Spara made a special appearance and the event culminated with a fireworks display.