Forevermark floats its US launch plans

Preparations are underway for the De Beers’ diamond brand Forevermark to be launched in the US markets. So far, a core management team has been appointed and Forevermark Diamantaires have been selected and confirmed, reports suggest.

The management team will include Charles Stanley as president of Forevermark U.S. Inc., and a team to under him including Sally Morrison as chief marketing officer; Colby Shergalis as vice president of marketing; Emmy Kondo as director of strategic planning; Lisa Cochin as director of partner relations; and Jamie Cadwell as director of public relations; and Kevin Lane as vice president of sales.

Also, the company intends to have a nationwide distribution of the brand in the US, and is holding meetings with potential U.S. Forevermark retailers. It The authorized Forevermark Jewelers will receive supplies from a select group of U.S. Forevermark Diamantaires which currently include Crossworks, Dali-Alink, Diarough, Eurostar, Julius Klein, Leo Schachter, Pluczenik, Premier Gem, Rosy Blue, Trau, and Venus Jewel – all selected with a view to spreading global strength, knowledge, and experience into the U.S. diamond market and encouraging a increased supply, as reports state.