Forevermark expands into Hungary, Thailand and South Korea

Forevermark, the diamond brand from the De Beers Group of Companies has stepped foot into Hungary, Thailand and South Korea.

It launched in Hungary with R-A Diamonds, a leading distributor and wholesaler for fine diamond jewellery and loose diamonds. R-A Diamonds has selected an initial eight independent retailers to distribute Forevermark diamonds. Forevermark has thereby strengthened its position in Europe having an existing presence in Turkey and the UK.

In Thailand, Forevermark was launched with the opening of an exhibition at Siam Paragon, one of the largest department stores in Bangkok, ahead of Valentine’s Day. Together with its new licensee partner, Jubilee - Thailand’s largest diamond retail chain - Forevermark will be available in stores across the country.

Forevermark has also launched in South Korea with licensee partner, Golden Dew, who has started selling the brand in 11 of their stores. Golden Dew is now present in over 70 department stores across the country and synonymous with wedding jewellery.

Stephen Lussier, Forevermark CEO, said: “Forevermark has enjoyed remarkable growth since it was established eight years ago. Hungary, Thailand and South Korea are very promising markets with high growth potential. We are also thrilled to share Forevermark’s assurance of rarity, beauty and responsible sourcing with our new partners.”

Globally, Forevermark is now available in more than 1,700 outlets in 38 consumer markets.