Forevermark conducts mine visit for select retail partners

Forevermark, the diamond brand from the De Beers Group of Companies, recently conducted a diamond mine tour at Botswana for select retailpartners. The tour was aimed at celebrating Forevermark’s association with exclusive Forevermark jewelers as well as blend of business, trade interactivity and exploration providing an exclusive insight into the very heart of a Forevermark Diamond’s journey.

Every year, Forevermark welcomes select retail jewelers to visit diamond mines across countries and is proud of the overwhelming response established. Taking this association forward Forevermark conducted a diamond mine tour for its key jewelers to the DBGSS (DTC Botswana).

The idea behind this visit was to allow Forevermark’s partners to understand the roots of the business, the positive role Forevermark plays and the enormous impact on the economic growth of the region. Part of the journey featured a visit to the coveted Orapa Mine, the oldest of four mines operated by the company. Today, it produces over 30000 carats a day, making it the world’s largest producer of diamonds by value. DBGSS (De beers Global Sightholder Sales) is the world’s largest and most sophisticated rough diamond sorting and valuing operation that sorts and values Debswana Diamond Company’s rough diamond production. After an essential briefing on safety and security the Forevermark Retail Partners geared up for their exclusive tour of the mine, witnessing the mine’s daily working and the manner in which its personnel function truly experiencing The Diamond Value Chain working at its best. The itinerary also includedshort DBGSS Presentation and a tour of DBGSS Botswana. DBGSS (formerly known as DTC Botswana) is a 50/50 Joint Venture partnership between the Government of the Republic of Botswana and De Beers.

Forevermark’s exclusive retail partners got to see expert diamond sorters categorise rough diamond production from Botswana from small, industrial diamonds to gem-quality treasures potentially eligible for Forevermark. They also got a chance to experience the value and sale of rough diamonds through Sightholder sales. De Beers sells its rough diamonds through two channels, Global Sightholder Sales and Auction Sales.

After being immersed in the world of Diamonds, Forevermark’s Retail partners got an understanding of the group’s sustained and continued contribution to the region. Education, health and employment are key priorities for the Debswana community. The team spent the next few days soaking in the breathtaking beauty and magnificence of raw Africa as they embarked on tour to the game reserves and a traditional safari in the region of Madikwe (known to have the highest density of wild animals). Renowned especially for lion spotting the group headed for an unforgettable visit.

Mr. Pratap Kamath- AbaranJewellers, Mr. Vinod Hayagriv – C. KrishniahChetty& Sons, Mr. ChintamaniKaigaonkar - Chintamani’s, Mr. Mahesh Jagwani - Mahesh Notandass Fine Jewellery, Mr. Sanjay Jagwani and Mr. Amit Jagwani - Notandas& Sons, were among some of the biggest names of the Indian jewellery space made the landmark trip to Botswana accompanied by Mr. Sachin Jain – Forevermark.

Sachin Jain, President– Forevermark, said, ‘At Forevermark, we believe in the commitment of offering our customers the world’s best diamonds. Today, we have associated with the finest jewelers in the country who dedicatedly offer customers the very best in diamonds and diamond jewelry. It’s a pleasure to host and showcase the very place where our story begins. We take great pride in the legacy we’ve built over the years.” This mine visit has re-affirmed all Forevermark’s Retail Partners that they are bringing to consumers the world’s best diamonds.