Forevermark collaborates with Bibhu Mohapatra for the Artemis™ collection

Forevermark has collaborated with master couturier Bibhu Mohapatra to create a new line of jewellery, namely the Artemis™ collection. The launch of this new initiative unfolded at the Four Seasons Hotel, Mumbai.

The Artemis™ collection is defined with three key motifs seen in earrings, rings, bracelets, pendants and brooches. The motifs are inspired by the sun, moon and stars with a central Forevermark diamond emerging as the definitive element in each design.

The collection is deisgned to appeal to the woman with an evolved taste and appreciates fine jewellery to be more than an ornament, rather an expression of her lifestyle, that allows her to feel confident and empowered.

Sachin Jain, President, Forevermark India said,“We are pleased to collaborate with Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West in his fashion, as he has done so once again in our new Artemis™ Collection. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value. Forevermark diamonds are amongst the rarest and have been formed over millions of years. These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell.”

Actress Athiya Shetty was the showstopper of the evening, adorning a 12 carat diamond bracelet with gold texturing and sparkling diamond earrings from the newly unveiled collection. The front row of the show saw celebrities such as Abhay Deol, Sangeeta Bijlani and Ujjwala Raut among others.

Bibhu Mohapatra said “Since centuries, the skies have been looked upon for guidance and harmony in our lives. I’ve combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery. The central thought behind the Artemis™ collection was inner balance and outer strength, making it a very special collaboration for me.”