Forevermark Launches at Alankar Jewellers in Patna

Alankar Jewellers, a brand that has set unmatched standards of quality and service have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their store in Patna.

While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, Alankar Jewellers are leaders in the field of jewellery manufacturing and pioneers of innovative techniques. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewellery pieces.

Celebrating this partnership, was the talented film star, Huma Qureshi who unveiled Alankar Jewellers’ exclusive collection crafted with beautiful Forevermark diamonds. Adorned by exquisite Forevermark jewellery, she said, “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise. Alankar Jewellers offers the finest diamond experience to its customers.  It is truly an honour to be a part of this event as Forevermark and Alankar Jewellers join hands to showcase such a wide variety of gorgeous diamond jewellery.”

Highlighting the partnership, Manish Gupta, Director, Alankar Jewellers said, “Less than 1 per cent of the world’s diamonds are eligible to become Forevermark. We are delighted to partner with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewellery but also maintains increases our credibility with our customers.”

Highlighting the partnership Sachin Jain, President, Forevermark India said, “Forevermark is proud to be associated with Alankar Jewellers’, one of the leading jewellers in the state of Bihar. Forevermark only partners with authorised retailers such as Alankar Jewellers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. Alankar Jewellers exquisite design and craftsmanship enhances the beauty of a Forevermark diamond and we look forward to a long-standing relationship with them.”

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. Known for combining superior quality and exclusive designs to produce elegant masterpieces, Alankar Jewellers will carry forward the promise of Forevermark.