Forevermark Launches At Madanji Meghraj Jewellers in Kolkata

Madanji Meghraj jewellers, one of the most recognised names for precious jewellery in Kolkata since 1901, have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their store in Kolkata.

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart. Revered for their handpicked and exclusive designs for more than a century, Madanji Meghraj Jewellers are known as the finest and leading jewellers. Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewellery pieces.

Celebrating this partnership, was the gorgeous and talented film star Evelyn Sharma who unveiled Madanji Meghraj jewellers’ exclusive collection crafted with beautiful Forevermark diamonds. Adorned by exquisite Forevermark jewellery, she said, “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise. Madanji Meghraj jewellers offers the finest diamond experience to its customers.  It is truly an honour to be a part of this event as Forevermark and Madanji Meghraj jewellers join hands to showcase such a wide variety of gorgeous diamond jewellery.”

Mahendra Jhaveri, Director, Madanji Meghraj jewellers added, “Less than 1% of the world’s diamonds are eligible to become Forevermark. We are delighted to be associated with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewellery but also maintains increases our credibility with our customers. With the coming together of Madanji and Forevermark our consumers are certainly going to benefit.”

Highlighting the partnership Sachin Jain, President, Forevermark India said, “Forevermark is proud to be associated with Madanji Meghraj jewellers. They have continuously strived to successfully keep alive legacy inherited through tradition and founded on the virtues of quality, ethics, and trust. Forevermark is proud to be associated with Madanji Meghraj Jewellers, as they embody the same values as us. Forevermark only partners with authorised retailers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. Madanji Meghraj jewellers’ exquisite design and craftsmanship enhances the beauty of a Forevermark diamond and we look forward to a long-standing relationship with them.”

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. Known for combining superior quality and exclusive designs to produce elegant masterpieces, Madanji Meghraj jewellers will carry forward the promise of Forevermark.