Forevermark latest advertising film, ‘It’s A Long Journey To Become The One’, has been awarded Third Prize Award at the New York Festivals International Advertising Awards® in the Film Craft, Cinematography category.
Created by advertising agency J. Walter Thompson Italy, the new campaign was created to celebrate the relaunch of the slogan ‘A Diamond Is Forever’.
Stephen Lussier, CEO of Forevermark comments: “Forevermark’s name is built on the line and we wanted to invigorate the slogan with new purpose and connect it to what makes Forevermark diamonds special. J. Walter Thompson captured the essence of our brand and our rigorous selection process in an innovative and disruptive way. ”
The commercial uses a man’s extraordinary journey in the quest for his loved one as a metaphor for the rigorous journey a diamond undergoes to become a Forevermark diamond.
Filmed with the intensity and technical accomplishment of contemporary adventure films, the campaign was very well received in the US, India and Turkey, appealing to a younger and wider audience.
The commercial can be viewed on Forevermark’s website: www.forevermark.com/en/our-diamonds/the-one/ . It will be rolled out in other countries in the upcoming months. New York Festivals International Advertising Awards® is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications. The 2016 International Advertising Awards competition received entries from more than 80 countries around the globe. The International Advertising Awards has the largest, most creative judging system in the world. Its Executive Jury comprises some of the most awarded Chief Creative Officers.
The winners were announced at a gala event held at the Lincoln Center's in New York City on May 20th.