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Forevermark Extends India Presence to Mumbai and Delhi
De Beers’ brand partners with eight retailers in Mumbai and six in Delhi
By: Diamond World News Service
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Apr 5 2011 3:34PM
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Reference: 5886  

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The Forevermark diamond brand from De Beers group of companies extended its presence in India announcing new partnerships with eight leading retailers in Mumbai and six in Delhi. This is in addition to the three Bangalore retailers it has already partnered with at the time of its formal entry to the Indian market with the in January this year.

To celebrate the occasion, the brand showcased the world’s largest pair of identical 35 ct, D colour, Flawless round brilliant cut diamonds which were displayed at the event by Indian film star Rani Mukherji and Forevermark CEO Stephen Lussier. The diamonds are known as the Steinmetz Ying Yang.

Authorised Forevermark Jewellers in Mumbai include Anmol Jewellers, Giantti Luxury Ensemble, Mahesh Notandas, Notandas & Sons, Manubhai Jewellers, Mehta Emporium, ORA, Tribhovandas Bhimji Zaveri – The Original. In Delhi the brand is partnering with Bholasons Jewellers – Gold Souk and Karol Bagh, Blues Jewellery Company, Hazoorilal Jewellers, Khanna Jewellers, Notandas & Sons and Mirari.

Speaking at the launch, Lussier said, “The Indian diamond market is one of the largest in the world and we see noe as the right time to be expanding Forevermark’s footprint here, particularly the vibrant and dynamic cities of Mumbai and Delhi.”

Rani Mukherji said, “For someone who loves diamonds, being present at the start of this jopurney by the foremost diamond experts here in India is truly an honour.” Mukherji also revealed that she would love to have an engagement ring with a Forevermark diamond as her next gift, though she said who would give it and when was something that could only be discovered by “placing a trunk call to God.”

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