Expansion takes PC Jeweller to Bhilai, Gwalior

Leading jewellery manufacturer, retailer and exporter, PC Jeweller is expanding its retail presence, having opened two new showrooms this month, its 55th and 56th so far, reports say. The retail giant opened its 55th showroom in Bhilai in the Indian state of Chhattisgarh on October 18th. The 5,100 sq. ft, showroom spread over two floors showcases gold jewellery on the ground floor and diamond and silver jewellery on the first level, reports add. To attract consumer attention and footfalls discounts have been lined up at the store from October 18 – November 15th, including purchase of diamond jewellery to attract 20 percent discount and gold prucgases would attract up to 20 percent off on making charges. On close heels of this launch was the new showroom set to launch on 26th October at Sarafa Bazar, Gwalior in the Indian state of Madhya Pradesh. This showroom would be a landmark, in that it is the first franchise showroom by PC Jeweller.