Exclusive preview of the 8 independent brands showcasing at Barton7

Barton7– The Swiss Independent watchmaking showroom during Geneva Watch Week 2022 is a special venue accessible to the general public for networking and connecting with professionals, where the independent spirit of Haute Horlogerie can roam free. Barton7 is scheduled as part of Geneva Watch Week 2022 from March 30, to April 5, it is not only a place for showcasing new creations, but also for generating new opportunities, for reaching further, higher and beyond. A place that provides plenty of freedom of expression in the most elegant setting. Cool and connected, a setting that bridges watchmaking art, creativity and craftsmanship in a relaxed atmosphere open to business.

Marco Borraccino, Designer CEO and Creative Director of Singer Reimagined, initiated the Barton7 experience.

The 8 independent brands that will showcase at Barton7 include Singer Reimagined, an award-winning high-watchmaking company, based in Geneva, part of Singer Group, the Californian-based luxury brand that renowned for its bespoke restorations of the Porsche 911. In the watch-making world this led them first to reimagine the chronograph. The next is Schwarz Etienne, an independent Swiss watch manufacturer. Paul Arthur Schwarz and his wife Olga Etienne created the company in 1902, in the city of La Chaux-de-Fonds in the canton of Neuchâtel. Le Rhöne Genève, The Maison too will be at Barton7. Le Rhöne Genève has been cultivating for nine years its vision of a modern, rare and transparent High Watchmaking. The showroom will also feature Genus, winner of the prestigious and coveted Mechanical Exception Prize at the 2019 GPHG Awards, Genus is Avant-garde, yet true to the exacting principles of Haute Horlogerie. The brand Ikepod features next. They are known to uphold the reputation of remaining true to their DNA but with this time a new challenge: Keep the style, keep the quality, but rationalize the price. Blaken is one of the world's leading service companies for the customization and personalization of luxury watches. They would be present at the exclusive Barton7. Watch brand Bianchet was born from the desire of its Italian & French founders, Rodolfo and Emmanuelle Festa Bianchet, to concretize their passion for watches, mathematics and the arts. Find them at the showroom. And finally Depancel, a  French watch brand created in 2018 by Clément Meynier, a fine automobile and watch mechanics enthusiast.

Each brand will be hosting clients and the media in dedicated spaces ranging from 5 to 40 m². Common areas with bar, catering, videoconferencing rooms, sofas, natural light – the perfect setting for it all to come together is ideally situated at the corner of the Quai du Mont-Blanc, within a sweep of the minute hand of the most exclusive hotels on the lakefront.