Entice taps wedding season with Wedding Orchid 2013

Entice, the fine jewellery brand by the century old KGK group, is laying focus on wedding jewellery demand with its annual wedding festival- WEDDING ORCHID, which is running for the third consecutive year. The festival celebrates the various occasions and ceremonies observed in a grand Indian wedding, with a showcase of four distinct collections. The festival is slated between 5 October 2013 to 15 November 2013.

Each of the collections imbibes the spirit of four major occasions including Engagement, The Mehndi & Sangeet, The Grand Wedding and The Reception & Cocktail.

Engagement rings for women underline the engagement day celebrations, offering a collection of wedding bands, solitaire rings, semi-studded solitaire mounts and an option to select a solitaire of choice.

The collection that brings in The Mehndi & Sangeet celebrations includes delicate Kundan-Polki sets in 22 karat gold fused with the best quality Polki (uncut diamonds), highest quality brilliant cut diamonds, pearls, carved emeralds and rubies. The collection takes inspiration from the intricacies of the mehndi designs of the bride.

To celebrate the wedding day, the jewellery collection includes heavy Kundan-Polki sets with large size polkis, fit into lavish pieces like five-row maharaani necklace and elaborate earrings evoking a traditional look. The collection embraces the age old craft of kundan-polki jewellery with each piece flaunting intricate meena (enamel) work on the backside.

The Reception & Cocktail collection incorporates a modern contemporary look, with fancy designs in an international range of all diamond jewellery. Encompassing elegant neckpieces, cocktail rings, chandelier earrings and chic bracelets, this collection is as sparkling as the glow on the new bride’s face.

The jewellery is available across Entice boutiques in Mumbai, New Delhi and Jaipur.