Entice launches Amra jewellery collection

Entice, a fine jewellery brand by the KGK group launched a new everyday wear jewellery collection entitled ‘Amra’. The collection will be launched on the occasion of the Indian festival of Akshaya Tritiya.

‘Amra’ has a literal meaning of ‘beautiful’. The Amra range of jewellery is inspired by nature, with the simplified motifs in design forms of f flowers, buds, vines and vegetation; depicting the beauty and eternity of nature captured flawlessly in a jewel.

An array of bracelets, pendants and earrings in diamonds set in white and yellow gold, in motifs inspired by Nature; unique cutwork design and classy fascia, makes up the beauty of this collection. The jewellery can be worn for an evening or day affair.

The highlight of the collection is extraordinary detachable haathphool, which alternatively can be worn as a ring, a pendant or a bracelet.

Entice’s Amra Collection epitomizes traditional Indian appeal with international design aesthetics, innovative craftsmanship, elegance, sophistication and class. The collection will be retailed across Entice Boutiques pan-India.

The KGK group, established in 1905 by Kothari family of Jaipur, is a global corporation with fully integrated operations in the gems and jewellery industry, with presence across 15 countries.