09 Dec 2019
DiamondWorld Directory
Home |
News
Home
Elements inspire Dimexon’s global campaign
The concept profiles the company’s end to end solutions
By: Diamond World News Service
|
Jul 18 2008 5:35PM
|
Reference: 2840  

DecreaseIncrease
‘Elements’- the concept, has inspired the second global advertising campaign of the Dimexon Group. The execution of the campaign explains diamonds as a natural element, by juxtaposing it against the elements of nature – ice, sand, forests, waterfalls and more. Speaking on the reason to opt for this creative approach for its communication, Mr. Sagar Joshi (Head, Marketing) said “The new campaign comprises of 6 subjects that feature models framed by natural backdrops like snow, beach, waterfall, forest and grotto. They wear exquisite diamond jewellery and since diamonds are a natural gem, in all visuals they are juxtaposed as elements of nature. So we have scintillating icicles, glittering sand grains, sparkling droplets, shimmering snow and twinkling stars cuing the fact that diamonds are part of nature and seamlessly blending with exquisite jewellery.

The creative has been shot in multiple locations in South Africa. Joshi added “The new campaign showcases Dimexon as an end to end manufacturer; from fine diamonds to exquisite jewellery. The campaign’s international look perfectly complements the Dimexon Group’s status as one of the world’s largest, most trusted diamond and jewellery manufacturers”. Dimexon is a leading diamond and jewellery company, specialising in round brilliant cut and a partner for major jewellery and watch brands worldwide. The company is a DTC Sightholder and a Select Diamantaire of Rio Tinto. Dimexon’s first global campaign in 2006 centred around the creative inspiration - ‘Senses’, which narrated the company’s leadership and positioning of a ‘Future Ready’ company through the baseline “Tomorrow, Today.”

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Search News by City
Recent Issue
2019
AVAILABLE NOW...!
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 22504
GJEPC Chairman Interview
Views: 20552
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 27740
Promo for IJ Awards 2012 at NDTV Profit
Views: 40685
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 44428
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 17483
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 42562
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 40310
Advertisement
GIA_NEWS
Advertisement
M.Tarun
Member of:
Supporter of: