(L) M. M. Ramchandran- Chairman Atlas Jewellery, Chandra Prakash D. Siroya, Vice Chairman DGJG, Tawhid Abdullah Abdullah, Chairman, DGJG
(L) M. M. Ramchandran- Chairman Atlas Jewellery, Chandra Prakash D. Siroya, Vice Chairman DGJG, Tawhid Abdullah Abdullah, Chairman, DGJG

Dubai Delegation woos Indian shoppers with the biggest ever gold & jewellery promotion

DSF 2015 is to be the grandest ever and is being promoted with the slogan “20th Anniversary – A Journey

As the 20th anniversary of Dubai Shopping Festival (DSF), key representatives from Dubai Gold and Jewellery Group were in Mumbai with the biggest ever gold and jewellery promotions.

The grand shopping festival is packed with amazing offers and raffle prizes, the 32-day celebrations that will begin on January 1, 2015, and for the first time attempts to feature the world’s longest gold chain besides offering a chance for shoppers to win up to 100 kg of gold, 40 carat of diamond solitaires.

“We know the fondness that this country holds for gold. So, we have come here to extend a special invitation to you all,” commented Tawhid Abdullah Abdullah, Chairman of Dubai Gold & Jewellery Group. “This is the 20th anniversary of DSF and a milestone year for us. To make the experience memorable, we in association with Dubai Festival & Retail Establishment (DFRE), the organizers of Dubai Shopping Festival, have attempted to manufacture the world’s longest handmade gold chain, aptly termed as the Dubai Celebration Chain, with a minimum length of 5 km. With the advanced booking facility, if the demand goes up the chain will be extended to 8 km. The gold that will be used for manufacturing the chain would weigh about 180 kg. The chain will be assembled in public, in the presence of media and representatives of Guinness World Records. This will be displayed in Deira Gold Souk in Dubai prior to DSF for public viewing. We hope to finish the manufacturing process and assemble the chain for display on January 2, 2015,” added Abdullah.

This 20th DSF has also marked another historical first with the organizers of the Dubai Shopping Festival (DSF) and DGJG being joined by the World Diamond Mark Foundation (WDMF), the global diamond industry body that is taking care of generic diamond promotion campaigns worldwide, promoting diamonds in the luxury consumer sector. In its cooperative framework with DGJG and DSF, the promotion of diamonds and diamond jewellery in the UAE and the Gulf region will be sponsored by World Diamond Mark Foundation.

Dubai Shopping Festival is unlike any other event in the world and is an experience made all the more memorable by the presence of 500 retail outlets offering unbelievable prices on celebrated brands, several international and regional events, and the chance to take home prizes worth millions of dirhams. It is expected to showcase one of the largest collections of the trendiest and latest fashion products, jewellery, gadgets and other extravaganza for discerning shoppers.

“India is a key market for us as a large number of people from India visit Dubai during DSF. The popularity of Dubai’s gold promotions amongst Indians is evident by the large number of winners from India. Last year, the 32 days mega promotions saw 28 number of DSF daily gold winners from India. We anticipate a greater number of shoppers from India to win at DSF 2015. Dubai is perhaps the only place in the world where one can buy the latest designs in gold jewellery in all the major karatages. In addition, shoppers have the choice of buying the best collections in diamond and pearls. All jewellery in Dubai carries the manufacturer’s stamp of quality assurance,” said Abdulla.

Shoppers spending AED 500 at any of the participating retail jewellery outlets will be entitled to a raffle coupon that will give them the chance to win 1 kg of gold and 1 carat diamond jewellery every day during DSF and 5 kg of gold as weekly prizes. On top of this fantastic offer at the end of the festival, there will be a mega prize draw giving a chance to win a whopping 40 kg of gold, which will be distributed among four lucky winners, in addition to 8 ct. carat diamond (sponsored by World Diamond Mark Foundation) jewellery prize. The promotion is also available on the purchase of diamond jewellery, pearls and watches worth AED 500 that will entitle the shoppers with two raffle coupons, thereby increasing the chance to win. One can also win gold coins every hour by sending their raffle coupons numbers through SMS to over 5 radio stations and stand to win a total 8 kg of gold. Over the years, Dubai Gold & Jewellery Group has given away over 734 kgs of gold and 41 ct of diamonds during the various editions of Dubai Shopping Festival and Dubai Summer Surprises. Since its inception, DGJG has associated with DSF for 20 years as a key sponsor; today the Dubai Shopping Festival has grown to an international stature and is a key event that people all over the world look forward to.

Commenting on this special DSF 2015 campaign, Her Excellency Laila Mohammed Suhail, CEO of Dubai Festivals & Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), concluded, “Over the course of the last two decades, the Dubai Shopping Festival and the Dubai Gold and Jewellery Group, have been very closely linked together and we have seen the growth and the development that we have achieved over these years. Together we have helped to boost Dubai’s reputation as a world-class destination for shopping and entertainment and today, this stunning growth has resulted in calling Dubai the “City of Gold”.


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