23 Jul 2019
DiamondWorld Directory
Home |
News
Home
Diamond Producers Association Announces New Diamond E-Learning Program
Program Gives Retailers Tools and Language to Become True Storytellers
By: Diamond World News Service
|
Mar 22 2019 12:02PM
|
Reference: 17090  

DecreaseIncrease

The Diamond Producers Association (DPA) announces the launch of a new e-learning program for diamonds, “Behind the Brilliance of Diamonds.” Developed to help all US retailers, the hour-long program - split into 3 informative modules – offers educational material and quizzes, going beyond the 4Cs to highlight the intangible value of natural diamonds, billion-year-old treasures of the earth.

“The Diamond Producers Association’s e-learning program, ‘Behind the Brilliance of Diamonds,’ offers a clear and concise, open platform for the industry,” said Grant Mobley, DPA’s Trade Relations Lead. “Whether you have been working with diamonds for one day or 20 years, the program relates compelling stories about the history of natural diamonds, easy-to-digest and well-researched facts, and memorable details about the important benefits that the natural diamond industry makes to the world.”

The initial beta launch has yielded positive feedback: “Getting back to basics, often we get so caught up in the technical aspects of our career that we forget the emotional aspect. Thank you for bringing the reality of relationship-selling back to the forefront,” said Cheryl Worcester of Days Jewelers. Pierre Soucy of Robert Richer added, “I think this is both a timely and much needed program made easy and readily available for the industry by the DPA. In the past decade the jewelry industry (as a whole) has much neglected relationships between products, partners, and how they relate to the public. This program is a big gesture in bridging that void.” “The DPA’s e-learning program should be required for everyone that sells diamonds,” said Phillip Bosen of Bosen Associates.

In addition to the training program being free of charge, there are rewards for retail sales people who complete the program. Points are awarded for each module completed and can be redeemed for up to a $25 gift card to one of several popular retailers. Retail sales associates who complete the program will also be entered to win a grand prize for an allexpenses paid trip for two to New York City. Valued at $4,000, the trip will offer exclusive behind-thescenes access to the New York diamond industry, including a personal tour of a diamond cutting facility. The drawing will take place in the fall.

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Advertisement
M. Suresh234x60
Search News by City
Advertisement
Kosher 23460
Advertisement
Kosher 23460
Recent Issue
2019
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
Spotted: Who Wore What (August 2018)
Pictures: 4
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 15577
GJEPC Chairman Interview
Views: 14351
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 21219
Promo for IJ Awards 2012 at NDTV Profit
Views: 33984
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 37293
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 11848
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 35460
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 33468
Member of:
Supporter of: