Diamond Fashion Show held in partnership with Dhamani highlights Dubai’s growing diamond jewellery industry

Dubai hosted the ‘Diamond Fashion Show’, on a scale that showcased Dubai’s growing status as a global diamond hub. This by-invite event was the most expensive fashion show in the world featuring a display of diamond jewelry worth over USD 100 million.

The show was held on 27 January 2015, at Armani Pavilion under the bright lights of Burj Khalifa and as part of the Dubai Shopping Festival (DSF) 20th anniversary. It was held in partnership with Dhamani.

From more than 10 pieces of diamonds weighing 50 carat or above to four stunning pieces of rare 100-carat diamonds, the “Diamond Fashion Show” showcased awe-inspiring collection of prized jewels, including a collection of rare natural fancy coloured diamonds for the finale. The diamond jewelry was provided by Dhamani – one of the UAE’s most remarkable homegrown success stories in the jewelry business and the sole distributor of the 99-faceted Dubai Cut diamond.

“While Dubai has always been renowned as a gold trading centre, the story of the last decade really is the city’s amazing transformation into a global diamond hub,” said H. E. Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and the organisers of Dubai Shopping Festival. “Dubai offers a favourable environment for diamond traders, with its business-friendly policies, simplified procedures and its reputation as a tax haven combining to offer a value proportion unmatched elsewhere in the world. Most importantly, Dubai is situated at the crossroads of Europe and Asia, and connects all major global diamond centres.”

Amit Dhamani, CEO and Managing Director, Dhamani Jewels, said, “Dubai is fast evolving into the world’s pre-eminent diamond trading centre, and this ‘Diamond Fashion Show’ is a nod to the city’s astonishing recent success as a major global diamond capital. The event underscores the uniqueness and growing eclecticism of Dubai’s luxury market, showcasing rare gemstones and diamonds one would typically find only in the loftiest of global museums.”

Dubai’s annual diamond trade volume now stands at over USD 40 billion, with about half of the world’s production of rough diamonds passing through the Dubai Diamond Exchange.