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De Beers Diamond Jewellers Unveils New Stores in Moscow and Saudi Arabia
These new stores reflect the heritage of De Beers and showcase a varied array of its timeless jewellery creations in an atmosphere of welcoming elegance and warmth.
By: Diamond World News Service
Apr 10 2018 2:32PM
Reference: 16246  


De Beers is delighted to announce the opening of its new store at Centria Mall in Riyadh, the brand’s first location in Saudi Arabia, and two new stores in Moscow: a beautiful flagship on Petrovka Street and an intimate new store in Vremena Goda Mall.

“We are thrilled to offer our passionate and peerless diamond mastery to our discerning clients of Saudi and Russia with the opening of three new stores located respectively in Ryiadh, Centria Mall, in Moscow on Petrovka and at the Vremena Goda Galleries. De Beers Diamond Jewellers is established as the most trusted and desirable diamond jewellery brand and we continuously strive to delight our loyal clients around the world,” explains François Delage, CEO, De Beers Diamond Jewellers.

Opened with Saudi Jawahir Trading Company, De Beers Diamond Jewellers Riyadh is located on the Ground Floor of Centria Mall.

The new Russia flagship store on Petrovka Street and the Vremena Goda Mall store were opened with Diamond Jewellery Group LLC.

These new stores reflect the heritage of De Beers and showcase a varied array of its timeless jewellery creations in an atmosphere of welcoming elegance and warmth. Every aspect of the stores has been carefully considered and tailored to guide the jewellery devotee around unique High Jewellery pieces, iconic collections, including the Talisman and the Enchanted Lotus, and wondrous Bridal diamond creations.

De Beers is proud to offer peerlessly beautiful diamond jewellery. The experts at the De Beers Institute of Diamonds select each diamond individually and choose only those with perfect facet angles and alignment, with selection standards that go above and beyond the Four Cs.  When purchasing a round brilliant diamond at De Beers, customers are invited to peer into the heart of their diamond for themselves with the De Beers Iris. Exposing the diamond to light, this in-store demonstrator allows customers to visualise the perfect light reflection and discover exactly why De Beers diamonds are incomparably beautiful.

Discover this heritage and expertise at the Home of Diamonds since 1888.

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