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DTC to launch ad campaign in Turkey
Diamond market worth nearly $1 bn; 20% growth since 2005
By: Turkish Daily News
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Apr 8 2007 12:00AM
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Reference: 1291  

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The Diamond Trading Company (DTC) is planning to launch a new advertisement campaign in Turkey, where diamond consumption has grown steadily by 20 per cent to nearly $1 billion over the past two years, according to reports.

“The DTC prepares its sales concepts based upon the results of consumer research conducted around the world. Our campaign ‘Lava: Energy of Love’ will definitely accelerate sales,” said DTC diamond promotion manager Esra Büyüközer.

Diamond purchases are generally made by a limited section of Turkey’s population, and mainly for special occasions such as weddings, the report said.

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