The Diamond Producers Association (DPA), an international alliance of the 8 largest diamond mining companies in the world, partnered with Lakmé Fashion Week Summer/Resort 2020 to bring the third successful edition of ‘The Real Cut’. Six winning emerging natural diamond jewellery designers showcased their novel work in collaboration with renowned fashion designers Ragini Ahuja, Shriya Som and Ridhi Mehra, communicating the message of slow fashion to the consumers.
The winners - Kinnari Shah for Reliance Jewels, Riddhi Shah for B R Designs, Ashraf & Team for A S Motiwala, Sourav Hanra for VBJ, Deepa Agarwal for Sona Chandis and Subhajit Bag for Senco Gold & Diamonds drew inspiration from nature, geometric designs and life experiences to create their unique designs.
The theme for The Real Cut Season 3 was ‘Slow Fashion’, which focused on spreading the message of conscious luxury. Billion-year-old natural diamonds embody slow fashion because of their versatility, eternal sparkle, ability to transcend everything from traditional to contemporary wear and unmatched relevance over ages. DPA through the Real Cut reiterated that natural diamonds play a vital role in enhancing the beauty of couture through their timelessness and brilliance.
The stunning natural diamond jewellery collections perfectly complemented three very different looks at the runway. While Shriya Som’s designs balanced florals with grandeur, Ikai by Ragini Ahuja highlighted geometric shapes and classic silhouettes and Riddhi Mehra celebrated a combination of pastels with embellishments with her ‘Yours Truly’ collection.
Richa Singh, Managing Director, Diamond Producers Association (DPA), said, “As DPA, it makes us happy that The Real Cut Season 3 has been a success. We wanted to showcase that natural diamonds are an integral part of slow, timeless fashion because of their versatility and ability to complement both traditional and contemporary wear. The winning natural diamond jewellery designers have successfully brought alive this idea of slow fashion with their contemporary, unique designs. We truly hope that the platform keeps growing so that we can keep seeing more stunning works of art with natural diamonds.”
Jaspreet Chandok, Vice President and Fashion Head- IMG Reliance (fresh quote to be added) said, “We are absolutely thrilled to be back with yet another season of ‘The Real Cut’. The collaboration is a celebration of the best talent in fashion and jewellery design. In its 20th year, Lakmé Fashion Week’s endeavor to support and nurture talent continues to grow, and we are glad to have partners like Diamond Producers Association with us.”