DEF's Empowerment Jewelry Collection New York City debut to be held

Continuing the momentum generated by the Diamond Empowerment Fund (DEF) at JCK last month, DEF is showcasing its new line of Empowerment Jewelry alongside each product’s Designer Ambassador. The New York City debut will take place on June 20th at 37 West 20th Street, suite 1106. Donna Distefano from Donna Distefano Ltd, Lita Asscher from Royal Asscher and Derrick Holmes from Banneker Watches will be present to share their connection to DEF as designer ambassadors, showcase the new jewelry and watches created as ongoing fundraisers for DEF, and share their vision for how they can further DEF’s mission.

Co-founded by global business entrepreneur and philanthropist Russell Simmons along with leaders in the diamond industry including De Beers, the Diamond Empowerment Fund’s mission is to provide higher education opportunities for youth in diamond producing countries in Africa. Dr. Benjamin Chavis, noted civil rights and business leader and fellow co-founder of the Diamond Empowerment Fund, Phyllis Bergman, DEF board president, and Nancy Orem Lyman, DEF executive director will be at the New York debut to discuss the global impact of DEF’s vision.

Donna Distefano will present her new line of “Illumination” bracelets depicting symbolic African designs in sterling silver with diamonds. Each bracelet represents core values of DEF: transformation, tranquility, and strength. Collaborating with Russell Simmons for the benefit of D.E.F. is a natural fit for Distefano’s business. Says Simmons, “I share these designers’ vision of transformation. It is important to support and encourage the youth of Africa to make a positive change in the world. DEF Empowerment Jewelry will contribute to this vision.”

Lita Asscher of Royal Asscher will present the DEF Green Tsavorite and Diamond Pendant, part of the Shining Stars of Africa Collection by Royal Asscher. This stunning and unique pendant contains green tsavorite and diamonds encased in a fluid-filled natural sapphire dome allowing the jewels to fall freely like snowflakes in a snow globe. The design won ‘best in show’ at the world famous JCK jewelry show and is an example of the Asscher family’s long-standing commitment to integrity, quality and giving back. With every pendant purchase, a $125 donation is made to the Diamond Empowerment Fund.

Derrick Holmes of Banneker, Inc. will present three new Benjamin Banneker watches designed to raise awareness and funds for DEF. These watches feature a Royal Asscher diamond at 12 O'Clock, green crystals on the face and bezel, and natural Ebony wood from Indonesia or Mahogany wood from Madagascar on the face and band. All Banneker watches contain real wood as a way of paying homage to our namesake Benjamin Banneker who, in 1753, engineered and built the first working clock in America constructed entirely from parts he carved of wood. Benjamin Banneker is an American Legend and these watches are designed to help educate about his amazing achievements.