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D.E.F launches a new website all about diamonds
The website shares the glitter of diamonds and the benefits to the community
By: Diamond World News Service
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Dec 3 2014 9:57AM
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Reference: 10900  

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The Diamond Empowerment Fund (D.E.F) has launched a consumer-facing global website,diamondsdogood.com., which interacts with the consumer on the charm and emotional resonance of diamonds and diamond jewelry, as well as the story behind the diamonds: how diamond revenues help drive positive change in communities where the industry does business.

The website is developed in partnership with The Condé Nast Media Group and is supported through social media channels Facebook,Twitter, Instagram and YouTube.

“There has been a void in communication of the vast amount of good the industry does,” says D.E.F co-founder, Dr. Benjamin Chavis. “This website will help fill that void.” The website acknowledges the aggregate ongoing good of the global diamond and diamond jewelry industry. It is a real time interactive repository of the collective good works and impacts of the industry. Initial programs profiled on the site include: how miner Rio Tinto brings water to rural villages in India; journeys of empowerment through education by three of D.E.F’s student scholars; enterprise-building in South Africa supported by The De Beers Group of Companies; educating women on maternal and children’s health in rural China, from retailer Chow Tai Fook; and giving back to children in need in the United Statesand globally, through Jewelers for Children.

The site takes the visitor through a gradual journey from the charitable giving and corporate social responsibility programs the diamond and jewelry industry embraces, to the origins of diamonds, to how they are interwoven in our lives. D.E.F co-founder, Russell Simmons, says “Through a transparent diamond you can see an empowered community”. Phyllis Bergman, D.E.F. president adds, “This new website shares the good news and great ideas surrounding diamonds in our lives.”

Development and the first phase of the website was made possible through a grant from the JCK Industry Fund.

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