Cyber Monday was heaviest online spending day in history: comScore

According to comScore, Cyber Monday recorded sales worth $2.28 billion through desktop online spending. This represented a 12 percent increase (on y-o-y basis) and was the heaviest online spending day in history and the first day of the 2015 season to surpass $2 billion in sales.

“Cyber Monday maintained its reputation as the most important online spending day of year, exceeding $3 billion in total digital spending and once again becoming the heaviest online spending day of all-time,” said comScore chairman emeritus Gian Fulgoni. “Despite some talk of Cyber Monday declining in importance, the day’s historical highs and continued strong growth rates confirm it is still a hugely important shopping event.”

Total digital spend on Cyber Monday reached $3.118 billion, a 21-percent annual gain - the first time in history that total digital spend surpassed the $3 billion milestone in a single day. Mobile commerce is estimated to have accounted for 27 percent of total digital commerce on Cyber Monday 2015, with $838 million spent via smartphones and tablets.

107.8 million Americans visited online retail properties on Cyber Monday using a desktop computer, smartphone or tablet, representing an increase of 23 percent versus year ago. Amazon ranked as the most visited online retail property on Cyber Monday, followed by Walmart, eBay, Target and Best Buy.

Fulgoni added, “It comes as no surprise that Amazon led all online retail properties in Cyber Monday traffic, but several multi-channel retailers such Walmart and Target also had very strong showings.”

comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been spent online, marking a 6-percent increase (on y-o-y basis).

The weekend after Thanksgiving recorded a major milestone with its first ever billion-dollar online shopping day on Sunday. Both Saturday and Sunday combined posted particularly strong growth online worth $2.169 billion or an 8 percent increase from the same weekend last year. There was a 10 percent increase in the spending through the five-day period from Thanksgiving through Cyber Monday, totaling $7.201 billion.