22 Sep 2021
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Couture Las Vegas Launches New Website
Weeks in advance of its 2021 event, COUTURE announces the launch of its new website, www.theCOUTUREshow.com
By: Diamond World News Service
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Jul 29 2021 9:14AM
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Reference: 25744  

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The new site has been in development for over a year, and it was designed to reflect the dynamism and creativity of the COUTURE community. In order to ensure a consistently outstanding user experience, the site was built with mobile optimization in mind, allowing content to flow easily between desktop and mobile devices, and a “swipe left” functionality that creates an intuitive navigation. With an editorial-focused, interactive platform inviting visitors to Read, Watch and Listen, the site features articles, videos and podcasts that highlight the designers, brands, retailers and press who are shaping the designer fine jewelry and luxury timepiece industry.

“Our new site is a celebration of creativity,” enthused Gannon Brousseau, COUTURE Director and EVP, Emerald. “We’re so excited to have the opportunity to shine a light on the creative processes, dynamic personalities and stunning designs that make COUTURE so distinctive. This editorial perspective will allow us to contextualize the relevance of our designers, brands, retailers and media in the larger jewelry and timepiece landscape.”

The new site was designed by Simon Mortimer of ABD Design, a New York-based creative office specializing in brand identity, digital development and content creation, who was primarily focused on effectively delivering content to COUTURE’s robust audience of social media followers. Immediately upon going live in mid-June, the site received a resoundingly positive response from the COUTURE community, with multiple requests for editorial coverage and accolades coming in via direct communication to the COUTURE team, and mentions across multiple social media platforms.

In addition to editorial content, the new COUTURE website also features sponsored content and a separate area of the site dedicated to show information and logistics. With breathtaking imagery, intelligent reviews, compelling videos and vibrant conversations updated consistently, theCOUTUREshow.com is a 365 day-a-year-destination for comprehensive coverage of exceptional design, style and craftsmanship.

The 2021 edition of COUTURE, which is set to take place at the Wynn Las Vegas, August 24 to August 26, with a Preview Event on the evening of August 23, will be a premier opportunity for show organizers and collaborators to develop content for the new site. The show will be held in the recently opened event space at the Wynn, which is located just beyond the Lafite Ballroom in COUTURE’s former location, and it will play host to several new collection launches and celebratory special events. In the new location, jewelry and timepiece brands will exhibit together within one primary ballroom, the Cristal Ballroom, with select brands exhibiting in private ballrooms below the Cristal Ballroom, as well as in private villas.

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