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Coronet by Reena Ahluwalia Launches ‘Soul Carousel’ Spinning Jewellery Collection
The collection is an explosion of colour, and uses Swarovski® Created Stones in a hyper-energized rainbow palette. The central element is the patented Coronet® natural diamonds setting where seven stones come together to create one grand solitaire effect.
By: Diamond World News Service
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Sep 16 2017 12:52PM
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Reference: 15611  

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Aaron Shum Jewelry and designer Reena Ahluwalia are all set to reveal new colorful collection through their jewelry brand ‘Coronet By Reena Ahluwalia’. At 11:30 a.m, the first day of September Hong Kong Jewellery & Gem Fair, the duo will present latest design innovation by introducing ‘Soul Carousel’ – a spinning jewelry collection set with natural diamonds and Swarovski® Created Stones.

The ‘Soul Carousel’ is top on fashion, colorful, interactive and interchangeable jewelry collection. The natural diamond jewellery pieces are patented and have multi-layered, spinning forms that can easily be detached to be worn in multiple-ways. The collection is an explosion of color, and uses Swarovski® Created Stones in a hyper-energized rainbow palette. The central element is the patented Coronet® natural diamonds setting, where seven stones come together to create one grand solitaire effect. A signature ‘pointer’ design element points to the true center of our being, and reminds us to experience all colors of life and live our life to its fullest.

Collection starts at USD $1000 retail. The Coronet By Reena Ahluwalia is using a combination of natural diamonds with Swarovski® Created Stones to add a punch of colour and provide an unmatchable price point to their retailers worldwide. Additionally, Coronet By Reena Ahluwalia's other key collection is "Inner Brilliance" - an all-natural diamonds collections.

According to designer Reena Ahluwalia, “Soul Carousel collection is a fun, pick-me-up, celebratory collection that centers around the idea of our colorful souls that spread happiness and joy. Like a carousel, the jewelry spins and displays its vibrant rainbow palette. Moreover, each jewelry piece can be detached and worn in multiple ways, allowing you to express your unique individuality. It’s a happy collection!”

Coronet By Reena Ahluwalia is a design collaboration between Hong Kong’s top brand Coronet® of Aaron Shum Jewelry Ltd., which is also an official Ingredient Branding Partner of Swarovski.

Aaron Shum, President of Aaron Shum Jewelry, adds, “We’re delighted to launch a series of stunning new pieces with Reena and Swarovski. Our partnership delivers inspiration, technical excellence and unrivaled creative craftsmanship to the industry. ASJ as the trend setter of the industry, we place our great hope on the collection for inspiring the jewelry market.”

Stephen Kahler, SVP of Global Sales Operations of Swarovski Gemstones Business said, “The latest Coronet By Reena Ahluwalia - Soul Carousel collection has come to differentiate itself as more than jewelry.  This collection’s unique spinning movement, patented Coronet natural diamond setting, along with Swarovski® Created Stones captures the essence of the brilliant, sparkling and vibrant way of life. We are truly excited to work with Aaron Shum and Reena Ahluwalia.”

‘Soul Carousel’ collection from ‘Coronet By Reena Ahluwalia’ will premiere on September 15, 2017 at the Hong Kong Jewellery & Gem Fair. HKCEC, Aaron Shum Jewelry – Hall 1C, Booth 701. Both ‘Soul Carousel’ and ‘Inner Brilliance’ spinning diamonds collection will be on view.

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