28 May 2020
DiamondWorld Directory
Home |
Coronet Jewellery launched in India
Priority Jewels & Aaron Shum Partner the Venture
By: Diamond World News Service
Jul 8 2011 1:55PM
Reference: 6134  


On Thursday July 7, 2011, Coronet Solitaire jewellery was formally launched in India. The Coronet Solitaire is patented for both its design – composed of seven diamonds with a raised centre stone; and its technology – as the centre stone is set without prongs. The Coronet Solitaire brand is owned by Hong Kong-based Aaron Shum Jewelry; and brought to India through a joint venture with Shailesh Sangani’s Priority Jewels Pvt. Ltd.

Speaking at a press conference, Sangani said, “What excited me most about the Coronet Solitaire is the basic concept behind it of seven diamonds forming a single unit. The seven-stone concept is well-known in India, and most women would be able to relate to it.” He said that Coronet Solitaire jewellery would first be introduced through about 100 outlets in the top 10 cities of the country and distribution would soon be ramped up to cover 500 outlets nationwide. In the introductory phase, jewellery priced between Rs. 15,000 to Rs. one lakh will be available. Priority Jewels will be both manufacturing and distributing the jewellery under the agreement with Aaron Shum.

On the occasion Aaron Shum said he was happy to be launching the Coronet Solitaire brand in India, which was one of the most promising markets. He explained that a Coronet Solitaire of 60 cents gave a look of about one carat. The proprietary technique which enabled the centre stone to be raised made it different, and more dazzling.

Shum said that Coronet Solitaire Jewellery was a sponsor of the Miss India 2011 contest having designed the crown. Amongst the many accolades it has received, the Coronet Solitaire won the prestigious Honk Kong Top Brand Award for 2011. This made it the first and only product brand in the jewellery category to have achieved the honour.

A notable aspect about the brand is that it has spun out several designs keeping the Coronet Solitaire as the basis. As this allows for a virtual limitless scope for spinning out designs at varying levels of simplicity or opulence and therefore at different price points, the result is that unlike many other brands, there seems to be a freshness to the collection which was evident in the display set up for the press conference.

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Sort by: 
Mobile boom is at its peak, and the mobile genre is getting rich in features day by day. Not just the traditional manufacturers, newer entrants in the mobile trade are also experimenting with the looks and features. It has certainly become the common man’s gadget by all means. One can visit www.rightgadgets.in/Items.asp?Category=Mobiles_India_Online&cid=1 to have the diverse varieties of mobile types.
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
HouseAd_Trade Fair
Search News by City
Kosher 23460
Kosher 23460
Recent Issue
Kosher 23460
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 26326
GJEPC Chairman Interview
Views: 23653
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 30611
Promo for IJ Awards 2012 at NDTV Profit
Views: 44785
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 45832
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18143
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 43486
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 41733
Finestar Diamonds
Member of:
Supporter of: