22 Sep 2020
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Christie's Jewels Online totals $1.3 million with unprecedented engagement
Global Participation With Bidding Across 31 Countries And Five Continents
By: Diamond World News Service
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Apr 25 2020 2:02PM
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Reference: 24887  

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Christie’s Jewels Online Sale (April 13-24), totaled $1,352,125, with 99% sold by lot and 100% sold by value with        81% of lots selling above their high estimate. The sale received significant global participation with bidders represented from 31 countries and five continents with 38.5% new buyers. Additionally, there was an unprecedented amount of online engagement across a global spread of 150 countries with a 99% increase of unique visitors compared to the online Jewels sale hosted in April 2019 and a 46% increase of unique visitors compared to the February 2020 sale.

The top lots were by Graff, led by an Emerald and Diamond ‘Icon’ Necklace that sold for $52,500, against a low estimate of $10,000; Emerald and Diamond 'Icon' Earrings, which realized $43,750; and a Ruby and Diamond Ring, that sold for $35,000. Designs by David Webb also commanded top prices including Diamond and Multi-Gem Earrings, which realized $35,000; and a Gold Necklace, that sold for $35,000; both achieving more than four times their estimates. Other notable results included a 'Circle Rope Link' Gold Necklace, by Verdura that achieved $20,000, against a low estimate of $6,000; and a Diamond, Sapphire and Turquoise Bracelet, by Tiffany & Co. that tripled its estimate selling for $15,000.

Caroline Ervin, AVP, Specialist for eCommerce Jewels at Christie’s Americas“We were delighted with the amount of online engagement for this sale, which received an unprecedented number of unique visitors, over a 99% increase from April 2019, and from around the world. We worked collaboratively to enhance our digital educational offerings to include refreshed online collecting guides, videos, and interviews with specialists to better virtually connect with our audiences. The extraordinary engagement is a testament to our meaningful client relationships and digital initiatives and the strong results are attributed to the thoughtful curation of the sale, which featured a wonderful selection of spring inspired jewelry by celebrated designers.”

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