Cartier may set up second boutique in India

Cartier, luxury jewellery and watchmaker is looking at setting up a second boutique in India, says a report.

Currently, the company is search of the right business model to make the most of the huge future potential in the country, says a report. At present, the company has one boutique in the country, in New Delhi, and also sells watches through multi-brand outlets.

The report further adds that Cartier has been the jeweller of Indian royalty in the past. Cartier is investing in marketing activities, including recently-organised curated event showcasing a wide range of vintage cars and motorcycles owned by Indian collectors. The brand is also exploring new ways to educate the Indian buyers about the importance of investing in branded jewellery, adds a report.