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CaratLane’s 2nd store in Gurgaon at Gold Souk Mall opens door
Spread across 900 sq.ft., the store also houses a Solitaire Corner and the virtual try-on 'magic mirror' for those 'just looking' moments.
By: Diamond World News Service
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Apr 18 2017 10:25AM
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Reference: 15103  

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CaratLane, India's leading omni-channel jeweller has opened its 2nd store in Gurgaon, at Gold Souk Mall. For a brand that’s on a mission to democratize access to jewellery, this store launch, the 16th in the country, is another step forward in expanding its retail footprint and making its jewellery more accessible.

Located in the gold shopping hub of Gurgaon, this outpost of CaratLane - a Tanishq partnership, is designed to usher in a uniquely smart jewellery buying experience. “We are extremely proud to launch our second store in Gurgaon which exudes an unrivalled aura. Our store creates a distinct impression with its differentiated ambience and jewellery. With cosy interiors, open displays and warm-hearted service, providing the perfect setting for a truly memorable jewellery buying experience. Spread across 900 sq.ft., the store also houses a Solitaire Corner and the virtual try-on 'magic mirror' for those 'just looking' moments. Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible.” Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch.

“We believe that jewellery should be for everyone and not for a select few. Through our StreamLane™ system, we eliminate inefficiencies from the supply chain resulting in savings of up to 25 per cent over traditional retailers that we pass on to our customers” Mr. Sacheti further added.

CaratLane, India’s 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. CaratLane was incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India’s largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminate inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30 per cent to customers, over retail costs, without compromising on quality.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.

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