CIMA offers Sarine LightTM Light Performance grading reports

Sarin Technologies Ltd. announced that CIMA, one of Japan’s leading bridal diamond jewellery chains is launching Sarine LightTM Light Performance grading reports for polished diamonds in all its stores throughout Japan.

Initially, these grading reports, to be provided for all solitaire diamonds of a quarter carat and up, will be offered in CIMA’s two flagship stores in the Ginza district of Tokyo and further rolled out nationwide. Customers will be able to view the digital Light Performance reports of the offered diamonds on interactive tablets and follow a tutorial explaining what Light Performance is and how it is graded, thus being able to compare diamonds of interest and make informed decisions based on clear and intuitive visual information.

CIMA operates two store brands - GINZA DIAMOND SHIRAISHI and EXELCO DIAMOND. At EXELCO DIAMOND it provides the premium "triple excellent" diamonds produced by EXELCO, a company specialising in the polishing of especially high-quality diamonds.

Mr. Koei Shiraishi, Representative Director and President of CIMA, said that “We believe that being the first chain in Japan to offer our customers Light Performance, which provides clear, visual and informative information on the exceptional quality and beauty of the bridal diamond jewellery offered in our stores, is in keeping with our philosophy of being ‘the highest class’. He also noted that the Light Performance will help differentiate it from competition. Also, he added that ‘We have selected the Sarine LightTM, as we and EXELCO, our major supplier, for whom quality is the cornerstone of our businesses, believe it is ‘of the highest class’ in Light Performance assessment and grading systems, and comes from Sarin, the defacto world standard for Cut grading systems.”

Uzi Levami, Chief Executive Officer of Sarin, stated, "We believe that CIMA’s customers will benefit from CIMA’s decision to empower their customers by unveiling the mystery and emphasising the beauty of the polished diamond, thus even more enhancing the emotional experience associated with the selection of bridal diamond jewellery."

The business model is based on the generation of Light Performance grading reports with revenues derived on a per-report basis, thus adding to the Group’s recurring revenue stream. The scanning and grading of CIMA’s polished diamonds will be done both at source at EXELCO and in Israel at our service centre, with additional scanning to be done in Tokyo, as necessary. The Light Performance Grading Reports will be issued both in hard-copy format, embossed with the Sarine LightTM brand logo, as well as in digital format, which will also link to our stunning visual Light Performance tutorial.