The Board of de GRISOGONO has announced that Céline Assimon has joined de GRISOGONO as Chief CEO to succeed John Leitao. As CEO, her mission will be to pursue the development of the brand on an international scale while expanding its product offer to reach a wider clientele.

Céline’s last role was High Jewellery and Exceptional Pieces Director a Piaget; prior to this, she held the position of Worldwide Head of High Jewellery and High Watchmaking Sales at Louis Vuitton. A French National, she began her career at Richemont, where in 2001, she joined Piaget North America’s Marketing team. In 2005, she was appointed Marketing and Communication Director at Leviev and led the international development of the High Jewellery Maison. in 2011, Céline moved on to Louis Vuitton in New York to oversee Watches and Jewellery. In 2015, she was invited by Louis Vuitton to its Paris headquarters to lead the development of the brand’s global High Jewellery and High Watchmaking. Céline holds a degree from the French business school AUDENCIA.

Elmar Wiederin, Chairman of the board of de GRISOGONO, “We would like to thank John for his five years with our company over which time has helped us grow from a niche high jewellery house to an established player in the sector. The Board extends a warm welcome to Celine. With her exceptional  business track record, broad experience  of the jewellery market and global luxury brands, she is the ideal person to lead the company on the next stage of its journey to becoming a global luxury brand.”

Céline Assimon, CEO of de GRISOGONO said, “There is something magical about joining de GRISOGONO, it is an extraordinary brand that I have admired for many years. I very much look forward to working with the talented team to develop the business, continuing the traditions of daring activity and craftsmanship for which de GRISOGONO is known.”