Boucheron ties up with Sparkle Roll Group

The partnership involves promoting the jeweller in China
Boucheron ties up with Sparkle Roll Group

Renowned luxury brand Boucheron has joined hands with luxury goods distributor Sparkle Roll Group Limited to set up its jewellery portfolio in China. The partnership will see the setting up of six to 10 Boucheron stores in the next five years and Sparkle Roll Group will take over the jeweller’s Shanghai store. The stores will be set up beginning at Beijing during next year.


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