BlueStone.com launches 8 new collections for the festive season

This festive season, BlueStone.com – India’s leading online fine jewellery brand, is launching 8 unique collections catering to every occasion. The collections are versatile in their design aesthetics ranging from traditional fusion to modern chic.

The festive season leading up to Diwali, encompasses many occasions that call for one to be at their fashionable best, be it the typical Diwali party with friends or a pooja at home. The 8 collections showcased by BlueStone.com give shoppers the option of choosing from a wide range of designs that add just the right amount of bling to festive wear, be it traditional, fusion or modern outfits.

“On-point trends, great designs, and over 200 pieces to choose from, is our core offering for the festive season. Every collection is distinctive in its design direction and there is something for everyone” said, Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com.

The 8 collections featuring diverse design inspirations, for the festive season are:

The Saugat Collection: Draws its inspiration from flora, and incorporates unique twirling elements in every piece of jewellery. Flowers twirl around gracefully on the finger rings, earrings and pendants to add some drama to these pieces.

The Uphaar Collection:  As the name suggests, the Uphaar collection is perfect for gifting your loved one, with its dainty and delicate pieces. The pieces make for gifts that will become memories to cherish for a lifetime.

The Panache Collection: Each piece has been designed keeping rubies and the colour red at its core to create a collection that is set to be synonymous with festivities, this Diwali!

The Kalinga Collection: The collection is a contemporary take on the ancient architecture of the temples of Konark, with their swirls, arches and folds incorporated in all the jewellery pieces, to create a unique range.

The Illuminati Collection: Drawing on the festival of lights for its inspiration, the Illuminati Collection uses diamonds and gold to interpret Deepawali. The pieces are designed to resemble the diyas, rangolis and the play of light that is synonymous with Deepawali.

The Links and Loops Collection: Incorporating beautiful fluid pieces with intricately linked loops and circles, the collection adds a contemporary twist to festive wear. With over 30 pieces, the collection resonates with the modern woman who is not afraid to flaunt her unique style.

The Nova Collection: Encapsulating a large range of rings of various styles, the Nova Collection is BlueStone.com’s first rings-only collection. From broad rings with intricate work within them to elegant wreath rings and gap rings, Nova offers everything a ring admirer can possibly want.

The Shards Collection: The Shard Collection draws its inspiration from the inherent beauty of fragments of glass. An ultra-modern collection, the pieces are asymmetric geometric shapes incorporating gold and diamonds.