BlueStone raises Rs 200 crore in fresh funding

Will employ the funds in growing its manufacturing and marketing initiatives
BlueStone raises Rs 200 crore in fresh funding

Leading jewellery e-commerce entity BlueStone has completed a new round of funding, raising Rs 200 crore, as per reports. This brings the company’s total funds raised until now to over Rs 400 crore.

The recent funding was let by led by IIFL and Accel, with participants including Kalaari Capital, RB Investments and IvyCap Ventures, as per reports.

The company intends to employ the funds in growing the online jewellery segment, including increasing design and manufacturing and investing in marketing as well. The company is also looking to strengthen its leadership, and rreach revenues worth Rs 1,000 crore by 2018, as per reports. Expansion in its product portfolio involves a plan to increase it from the current 5,000+ jewellery designs to 30,000 within the next three years.

Businessman and leader rattan Tata hold a stake in BlueStone.


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