Situated in the vibrant area of Kankurgachi, Kolkata, the new store marks another milestone in the brand's journey towards sustainable luxury. The store launch was graced by popular Bollywood actress Adah Sharma, known for her role in ‘The Kerala Story’.

Admiring the brand's collection, Adah Sharma expressed her admiration for the exquisite designs and wide range of CVD diamond-studded jewellery. She particularly praised the quality of diamonds, highlighting their origin in India and their sustainable nature, which eliminates environmental concerns associated with mining.

In her interaction with the media, Adah Sharma exclaimed, “I am simply in awe of the store and the concept of lab-grown diamonds. These diamonds are certified real and identical to mined diamonds, without compromising on quality. They are sustainable, eliminating environmental issues associated with mining, and are fully grown and made in India! I believe every Indian woman will take pride in wearing these sustainable dream-size diamonds – truly a bigger and bolder upgrade. I congratulate Team Limelight for introducing this concept to Kolkata and wish them the very best.”

Spanning an expansive 500 sq. ft., the store in Kankurgachi represents Limelight's commitment to expanding its presence across India. With rapid growth over the past two years, the brand now boasts 10+ stores and 40+ shop-in-shops across 25+ cities, including Mumbai, Delhi, Jaipur, Varanasi, Hyderabad, Bangalore, and Chennai. Limelight has emerged as the go-to destination for solitaire jewellery, offering an exquisite collection of necklaces, bracelets, and earrings that blend cutting-edge technology with traditional craftsmanship.

The store's retail design mirrors the brand's ethos of elegance, modernity, sustainability, and luxury. Featuring a clean and minimalist decor, the store showcases the beauty of lab-grown diamond jewellery. Customers are treated to a hologram display and immersive 3D experience, enhancing their shopping experience. Additionally, the brand offers services such as design customization, Lifetime Buyback, and 100% exchange guarantee to further instill trust and confidence among consumers.

Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds, expressed her excitement about the store launch, stating, "After receiving overwhelming response at our first store in Forum Mall, opening a second store in the city was a natural progression. Partnering with Jash Jewellers for our Kolkata expansion further strengthens our relationship and validates the trust they have in the brand. We believe that the Kankurganchi store will reinforce our presence in the city and contribute to our success in the Eastern belt."

Regional partner of Limelight, Mr. Pankaj Jalan of Jash Jewellers, added, "We are thrilled to partner with Limelight Diamonds for the second time in Kolkata. After the success of our first store, we are committed to providing top-notch services at Kankurgachi as well. We plan to open 10 new stores in Eastern India within the next year."

Limelight's remarkable growth is reflected in its FY24 gross sales of over INR 80 Crores nationally, marking a 230% increase compared to the previous year. With branded sales tripling year-on-year, the brand is poised for further expansion and is dedicated to offering customers an unparalleled range of solitaire diamond jewellery.

Experience the magic of diamonds like never before at the new Limelight Diamonds store.

Blue Star Diamonds opens office in Hong Kong