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Blue Nile sells ring worth over $300,000 on iPhone app
The retailer notes rise in mobile and internet buying even for high-end jewellery
By: Diamond World News Service
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Sep 26 2011 1:17PM
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Reference: 6350  

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A success tale of how popular mobile applications are getting is reportedly come from Blue Nile, which sold a diamond engagement ring worth over $300,000 through its iPhone app.

According to the online retailer, the ring is ‘extraordinary’ in itself, but its purchase is also noteworthy as customers were ‘regularly using smartphones to buy jewelry worth a few thousand to tens of thousands of dollars’.

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