Birla Jewels launches ” “BJEWELZ” store in Madhya Pradesh

Birla Jewels Ltd has opened its “BJEWELZ” jewellery retail store in Morar, Madhya Pradesh. Birla Jewels is a leading national chain of jewellery retail stores. Together with its Sadar Bazar, Morar, the brand offers a vast and versatile collection of modern, contemporary as well as conventional jewellery at affordable prices.

With a firm focus on affordability, quality and consumer experience, “BJEWELZ” is looking forward to revolutionize the retail jewellery industry in the country. Expanding its reach to the larger set of masses in the retail market, the company is bullish on its expansion plan of launching “BJEWELZ” outlets across cities of Madhya Pradesh like Gwalior, Indore, Bhopal, Ratlam, Chhindwara etc. Following the company owned-company operated and franchised based model, Birla Jewels Ltd. will explore opportunities with various partners across the country for the expansion of “BJEWELZ”.

Mr. Satish Panchariya, Group Chairman – KSS Ltd. said, “The launch of “BJEWELZ” store in Morar is with a core focus on targeting tier 2 and tier 3 cities along with metro’s and mini metros, we look forward to provide conventional and contemporary jewellery products at affordable prices to the masses. By building brand “BJEWELZ”, the aim is to be recognized as one of the top 3 jewellery retail chains in the country over the next 3 years."

Ms. Nikita Rattanshi, Director at Birla Jewels Ltd. added, “We are ecstatic with the launch of our “BJEWELZ” store in Morar today. This has opened a channel for us to present the customers in the region with artistically crafted, trendy and wholly unique collection of jewellery designs in a state-of-the-art retail ambiance. We look forward to enhance the overall jewellery buying experience for our customers, making “BJEWELZ” as the primary choice when it comes to jewellery purchasing.”

Apart from Madhya Pradesh the company is expanding its reach in several cities of Gujarat, Maharashtra and Uttar Pradesh, and plans of launching 25 “BJEWELZ” outlets by the end of FY 2017 – 18. The company has also opened BJewelz – CherishGold co-branded stores, a unique offline and online store format in Maharashtra and Gujarat.