24 Oct 2020
DiamondWorld Directory
Home |
Birla Jewels launches ” “BJEWELZ” store in Madhya Pradesh
The store carries forward the company focus of targeting tier 2 and tier 3 cities
By: Diamond World News Service
Jun 20 2017 9:14AM
Reference: 15308  

Birla Jewels Ltd has opened its “BJEWELZ” jewellery retail store in Morar, Madhya Pradesh. Birla Jewels is a leading national chain of jewellery retail stores. Together with its Sadar Bazar, Morar, the brand offers a vast and versatile collection of modern, contemporary as well as conventional jewellery at affordable prices.

With a firm focus on affordability, quality and consumer experience, “BJEWELZ” is looking forward to revolutionize the retail jewellery industry in the country. Expanding its reach to the larger set of masses in the retail market, the company is bullish on its expansion plan of launching “BJEWELZ” outlets across cities of Madhya Pradesh like Gwalior, Indore, Bhopal, Ratlam, Chhindwara etc. Following the company owned-company operated and franchised based model, Birla Jewels Ltd. will explore opportunities with various partners across the country for the expansion of “BJEWELZ”.

Mr. Satish Panchariya, Group Chairman – KSS Ltd. said, “The launch of “BJEWELZ” store in Morar is with a core focus on targeting tier 2 and tier 3 cities along with metro’s and mini metros, we look forward to provide conventional and contemporary jewellery products at affordable prices to the masses. By building brand “BJEWELZ”, the aim is to be recognized as one of the top 3 jewellery retail chains in the country over the next 3 years."

Ms. Nikita Rattanshi, Director at Birla Jewels Ltd. added, “We are ecstatic with the launch of our “BJEWELZ” store in Morar today. This has opened a channel for us to present the customers in the region with artistically crafted, trendy and wholly unique collection of jewellery designs in a state-of-the-art retail ambiance. We look forward to enhance the overall jewellery buying experience for our customers, making “BJEWELZ” as the primary choice when it comes to jewellery purchasing.”

Apart from Madhya Pradesh the company is expanding its reach in several cities of Gujarat, Maharashtra and Uttar Pradesh, and plans of launching 25 “BJEWELZ” outlets by the end of FY 2017 – 18. The company has also opened BJewelz – CherishGold co-branded stores, a unique offline and online store format in Maharashtra and Gujarat.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
HouseAd_Trade Fair
Search News by City
Kosher 23460
HouseAd_Trade Fair
Recent Issue
Kosher 23460
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 27582
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 2319
GJEPC Chairman Interview
Views: 24420
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 31955
Promo for IJ Awards 2012 at NDTV Profit
Views: 46186
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 58434
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18810
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 44926
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 43126
Kosher 250300
Member of:
Supporter of: