06 Mar 2021
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Birdhichand Ghanshyamdas Jaipur unveils RAJBARI Collection
The collection adopts the eclectic depiction that ran the gamut of styles and periods from the time when India was at its peak of luxury
By: Diamond World News Service
Aug 2 2019 4:18PM
Reference: 22404  


Building on the legacy of experimenting with bold colours and intricate works, Birdhichand Ghanshyamdas Jaipur, a name synonymous in the luxury jewellery industry presents yet another enthralling collection – "Rajbari".  The collection adopts the eclectic depiction that ran the gamut of styles and periods from the time when India was at its peak of luxury.

Taking inspiration from the artisanal excellence of a noble household from India’s influential past, Birdhichand Ghanshyamdas Jaipur, through their collection upholds the era of palatial luxury. 'Rajbari' symbolises the cultural amalgamation of European and Indian ideologies through these flawless jewels and exquisite craftsmanship.  Embracing the intricate skilfulness and imagination of the Victorian era, the collection recreates the royal heritage of India.

The collection consists of French collars, Lariats, Riviera necklaces, modern Girandole earrings and various other vintage-inspired designs uniquely moulded with patience and excellence. Precious gemstones such as emerald, ruby, diamond and sapphire have been used to add an alluring touch to this collection. To further accentuate the collection, precious stones such as amethyst, coral, pearls, rock crystals, turquoise are artistically woven together to create beautiful settings for each and every piece.

Yash Agarwal, Creative Director, Birdhichand Ghanshyamdas Jaipur, said, Luxury, intimacy and history underline the allure of the Rajbari collection. It is Birdhichand’s modern interpretation of the bygone era with expressions of grandeur, style, poise and elegance. We are delighted to present it to our audience and look forward to a positive reply.”

The campaign revolves around Birdhichand muse who is well-travelled and influenced by her noble household. Her passion for collecting precious jewels and valuable objects d’art is profound. An inquisitive beauty, she is struck by the diverse cultural portrait of her motherland. Bearer of the successive jewels, she is mesmerised by the ancestral jewels – its exquisite craftsmanship and remarkable designs.


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