faces a disappointing Q1'11 faces a disappointing Q1'11

The retailer noted revenues drop by 12% saw a drop across the value of its sales and the number of new buyers in the first quarter ending 31 March 2011. There was a 12 percent drop in revenues y-o-y to $24.9 million, a 7 percent drop in the average selling price per order to $187 and a 2 percent drop in the average sales value per item to $47. The number of new buyers also decreased, although by a small 1 percent to 40,711. Net loss was widened by 244 percent to $382,000.

The online retailer stated that it is striving to strengthen its business with a focus on the overall end-to-end customer experience.

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