Ben Bridge Becomes a Breakout Star in Metaverse Fashion Week 2.0

At the second year of the Metaverse Fashion Week, Ben Bridge Jeweler certainly made waves, with their first-ever virtual store in Decentraland from March 28-31, 2023. The Metaverse provides Ben Bridge with a unique opportunity to connect with an entirely new audience, combining innovation with generations of tradition and expertise, the result of over 110 years in the luxury jewelry business. As a testament to this, Ben Bridge had incredible success by taking the lead in total time spent in Decentraland’s Luxury District over internationally renowned brands such as DKNY, Tommy Hilfiger, Coach and adidas. Ben Bridge engaged users with quests, challenges, and treasure hunts, with prizes in the form of exclusive Ben Bridge inspired wearables.

According to Vogue Business, “Measuring the success of metaverse events is not just a question of sales or impressions. Often, brands value the time spent, which can be far more than the time spent on websites or social media posts. Brands who led on total time spent in their Decentraland spaces included jeweler Ben Bridge (47,695 minutes), as well as Adidas (32,989 minutes), Tommy Hilfiger (37,852), DKNY (42,721) and Coach (31,194 ).”

Users were guided by non player characters, including the iconic Ben Bridge Heritage Clock and a Personal Jeweler, loosely modeled on President & CEO Lisa Bridge. The quests directed users to explore, learn and collect items around the store. Once tasks were completed, users received rewards inspired by various Ben Bridge collections, including their Ben Bridge Exclusive Toscano Gold collection and their responsibly sourced Ikuma Canadian diamonds.

As reported by Decrypt, the third-party metaverse analytics firm GEEIQ noted that the average Ben Bridge MFW visitor spent 14 minutes engaging with the company’s virtual store. This is a near unheard-of statistic in the world of online advertising, where social media-originated brand impressions often clock in around three seconds.

“Those sorts of captivating, gamified engagements with consumers will become increasingly critical as advertisers come to see the value of immersive technology over existing modes of generating online engagement,” says Charles Hambro, co-founder & CEO of GEEIQ. “Brands now want to have a deeper, more enriched experience with their consumers. A three-second impression is not a deep and enriched experience.”